Lobo Reps International is a boutique manufacturer rep firm. We represent ten premium global foodservice brands and deliver them factory-direct to hotels, restaurants, resorts, and institutional kitchens across more than twenty markets.
Founder & Principal
Gilbert spent twenty-five years inside the commercial foodservice channel before founding Lobo Reps International. He has stood on the supply side of every kind of project — resort openings, restaurant rollouts, hospital commissaries, and institutional kitchens — and he saw the same gap repeat in every Caribbean and Latin American market: operators were paying U.S. dealer markups, waiting on freight brokers, and getting passed around when something needed parts or service.
LRI was built to close that gap. Factory-direct relationships with manufacturers. Consolidated 40-foot container shipping. Direct technical and parts support after the sale. One rep firm, the full equipment stack, accountable end-to-end.
“We don’t sell boxes. We help operators specify the right equipment, get it landed, and keep it running.”
Gilbert WolfeFounder, Lobo Reps International · Miami, FL
What Makes LRI Different
Most LATAM and Caribbean buyers source through U.S. distributors who add 25–40% on top of factory pricing. LRI is the rep firm. You buy at the rep level.
You don’t need to fill a 40-foot container with a single manufacturer’s product. We consolidate refrigeration, ice, cooking, prep, and warewash from across our line card into one shipment.
When equipment goes down, you message Gilbert directly. We source parts, recommend replacements, and coordinate with the factory. No ticket queues.
Let’s Talk
Tell us your project — you’ll get a same-day reply with the right brands, the right models, and a landed price into your port.
